Beijing Risheng Socks Co., Ltd.

Behind the change of Chinese technology is the leap of product recognition. Domestic smart bed, domestic snowmobile, domestic brand peak, Anta, etc The made in China brand made by foreign athletes is amazing.

As early as before the opening of the Winter Olympic Games, the Winter Olympic "smart bed" has quietly become popular. American sled runner summer Bridger posted the "smart bed" of the Beijing Winter Olympics on social media and said with emotion: "the bed here is the best in the world!"

Subsequently, only the topic of "the bed in Beijing Winter Olympic village is a massage bed" on Weibo was read more than 200 million times.

Foreign athletes found that the "smart bed" is only the beginning of surprise. Since then, the self-service cooking machine in the restaurant, the intelligent epidemic prevention personnel on the roadside, the blankets and pillows in the room, and various products made in China have made foreign athletes "tap water".

On Tik Tok, Bing Dwen Dwen sends 20 video cameras to the ice. Finnish athletes use the video of "one mirror to the end" to show the comfortable room; German athletes turned into "bloggers" and recorded the process of dining in the restaurant of the Olympic village with videos

Even American snowboarder Tessa Maud once shed tears in the live broadcast before leaving China, telling her that she was reluctant to part with China. Chinese netizens advised: "separation is for better reunion."

The stage of the Olympic Games is often a place for sports brands to compete. The delegations of this winter Olympic Games show a trend of "a hundred schools of thought contend".

Taking the opening ceremony as an example, non sports brands such as Armani, Ralph Lauren and UNIQLO appeared on the stage of the Winter Olympic Games, while Nike and Tokyo Olympic sponsor Arthur were not used by any delegation.

This phenomenon shows that the brand competition of Beijing Winter Olympic Games is not limited to sports brands. But in the awesome competition environment, the domestic sports brand still gives strength.

Taking the domestic brand peak as an example, seven Olympic delegations from Brazil, Ukraine, New Zealand, Slovenia, Belgium, Romania and Iceland all appeared on the field in the clothes of the domestic brand peak, which is the second most brand of the sponsoring delegation of the Winter Olympic Games.

In winter events with higher professional requirements for sports equipment, European and American brands had previously been the mainstream of ice and snow sports. National delegations such as Ukraine and Iceland had high requirements for ice and snow clothing and equipment. But when they finally choose peak, it is undoubtedly a recognition of domestic brands.

"This Winter Olympics is an important stage and window for Chinese brands to once again show the national trend style and brand connotation to the world. The Chinese culture and fighting spirit conveyed by these brands are also part of the confidence of Chinese culture."

Beijing Risheng Socks Co., Ltd. is a professional socks factory who supply sport socks, including hunting socks, running socks, cycling socks, trekking socks, as well as functional socks, compression socks, healthy socks. This socks manufacturer especially supply winter sport socks like winter running socks, double layer running socks, padded ski socks, wide calf ski socks, winter cycling socks, ice fishing socks. It is a professional qualified padded ski socks factory, ice fishing socks factory and winter cycling socks factory.